Lifetime entrepreneur Helena Mykhaylova opened Blesk jewelry store in beautiful downtown Palm Beach in early 2013. The store features both modern and classic jewelry that delivers glamorous accents for everyday wear or special occasions. What is surprising about the jewelry line at Blesk – all designed by Mykhaylova – is that the items resemble the highest quality jewels but are actually quite affordable. The high-end costume jewelry line often consists of the finest cubic zirconium and other stone composites that achieve the shimmer and brilliance that is typically only seen in expensive, precious stones. “The ‘jewels’ are so real that even experienced gemologists have had to take a second look” laughs Mykhaylova.