Lifetime entrepreneur Helena Mykhaylova opened Blesk jewelry store in beautiful downtown Palm Beach in early 2013. The store features both modern and classic jewelry that delivers glamorous accents for everyday wear or special occasions. What is surprising about the jewelry line at Blesk – all designed by Mykhaylova – is that the items resemble the highest quality jewels but are actually quite affordable. The high-end costume jewelry line often consists of the finest cubic zirconium and other stone composites that achieve the shimmer and brilliance that is typically only seen in expensive, precious stones. “The ‘jewels’ are so real that even experienced gemologists have had to take a second look” laughs Mykhaylova. 


The Blesk name comes from the Russian translation of ‘sparkle’ or ‘glimmer.’  Helena, originally from Ukraine, has always had an eye for things that are glamorous and this interest developed into business ventures. In her twenties she was involved in designing fashionable dresses and continued along this path of beauty and style. Years later her passion would see her arrival to Palm Beach, Florida where she used her creativity in the making of fine jewelry. A market for affordable yet aesthetically brilliant jewelry would soon emerge and Helena then capitalized on creating silver jewelry using the same techniques as more precious metals yet with more reasonable materials. These obtainable jewels are the staple of the Blesk name but the boutique store also caters to high-end clientele with popular items such as their natural baroque pearl collections.


Blesk Jewelry stores located downtown Palm Beach, FL at 350 S. County Road, Palm Beach, FL 33480 next to two of the Island’s most popular restaurants Buccan and Imoto, with their second location at 313 Worth Ave.B next to legendary Bice restaurant. Contact Blesk at 561-253-3000 or by email at info@bleskjewelry.com. 


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